what does it mean to tell stories of our business instead of market them?

Telling the stories of our businesses is actually a really helpful approach and I find a much easier one to understand. We are, after all, a species that has relied on the telling of stories, parables, tales, and fables since time immemorial.


What this approach is really about is creating connections and fostering community with the people who want to invest in us and our vision, products, or services.


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Jennie AlexisComment
why choice is a priviledge

Going to the pool, a bar, a restaurant, a concert, a fitness class is not a right. It’s a privilege. How do we know this? Well, because for generations people with privilege literally banned folks of Colour, Queer folks, disabled folks from entering, visiting, or participating in these spaces.

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Jennie AlexisComment
the truth about being (or not) in alignment

For years, my go-to was seeking. Seeking teachers, guides, leaders, authors, coaches, influencers to help me navigate my way back into alignment.


When I first heard folks using this term I wasn’t entirely sure what they meant. Alignment felt like some mysterious energetic and spiritual experience that I was meant to be aiming for.


While I now think I know what people are referring to and have a sense of how it feels in my body, my day and my mind, there are times - a lot of them - when the sensation of alignment feels impossible. And the attempts to come back into it are exhausting.

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Jennie AlexisComment
my girl

And most of all, she taught me to love in a way that even now feels somewhat foreign. It’s the kind of connection and love that I think only exists between a person and their four-legged beings after many years together. It’s a quiet, understood, always present and patient love. I suppose some might call it unconditional, and maybe that’s what it was.

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Jennie Alexis Comment