Episode 4: Why Stories Matter

Episode Summary: 

Storytelling is an invitation to connect with others. What a gift it is to share our experiences and adventures with another human being, and have an opportunity to track one another throughout time. As we end this year, let’s investigate: What story are you telling about this year? Who are the characters? What were the moments of rising and falling action? What genre are you living in? Listen in on today’s episode as I ask myself these same questions and I leave you with a question and invitation to share your answers with your customers, and me.


Listen to the episode on Spotify, Google Podcasts, TuneIn, or on your favorite podcast platform.


Topics Covered:

  • Storytelling is the gift of sharing experiences and adventure

  • What is my story from the past year?

  • Stories that tether us to others and to the past of who we are or where we came from

  • Ethical marketing in providing a different approach instead of a solution

  • Telling stories brings humanity back into our business practices

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